Tag: Love Unexpectedly

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Monday Mayhem – Hunkered down on the doghouse

I plan to spend most of my summer doing revisions. I know that doesn’t sound like fun to many people, but it’s very exciting for me. With some fabulously constructive input from my editors, I have a chance to make this book (and every book I release) better than I originally believed it could be.

But I wouldn’t say revisions are easy for me. My first responses to almost any editorial feedback usually start with the words, “But…”, “I wanted…”, and “You don’t understand…” Then, I stuff my overinflated ego into a strongbox and set the revisions aside for a day or two.

When I read through the comments again, I often find they are right 99.9% of the time. That’s when I get to work.

I’ve been steadily wading through these revisions all week. I have a couple additions to write, then I’ll take another pass through the whole thing to be sure it works. Then, I send it back to my editors for round two.

Did I mention there are two more completed manuscripts awaiting revisions behind this one? Yep. Going to be a busy summer, but I wouldn’t have it any other way!

 

 

 

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Monday Mayhem – Ripples Needed, Apply Here

The Diamond State Romance Authors met this weekend. As usual, spending time with my writer friends recharged me.

This month, we talked about every author’s worst nightmare – PR and publicity.

Most people don’t realize that almost all book promotion falls on the author. My publisher will promote the book through their existing networks (which are admittedly much larger than mine), but there’s no campaign to speak of, and almost no advertising beyond the occasional boosted post on social media. Once, I was lucky enough to have my book included as part of a print ad in a trade publication, but that was mainly a matter of lucky timing.

But mostly, it’s up to us to flaunt our work. Not an easy thing to do for people who prefer to spend their time writing the next story.

So, yeah, promotion a vital skill for an author to master. And one that stymies me every time. You see, there is no magic formula. What works for one book may fall flat on the next. A catchy cover can help, but that only goes so far.

Word of mouth is everything.

Kelli Reep of FlyWrite Communications talked to us about how to maximize the ripple effect needed for marketing success. We’re so inundated with information and images that it takes a minimum of seven impressions for something to register with most people. Which means I am tempted to do this and go back to my keyboard:

   

   

I threw an extra in there for symmetry and good measure… But that probably isn’t going to do the trick, huh?

I have a new series starting this fall and my first mass market paperback release coming in 2018. Man, do I want them to be a success. I mean, I want all of my books to connect with readers, but the Love, Unexpectedly series from Sourcebooks will be my first shot at being on shelves in major retailers. This a pretty big deal for me. I confess, I occasionally go to visit my spot in our local Barnes & Noble:

So, yeah, I’m going to have to get better at this marketing and publicity bit. I’m hoping I can count on you to help me. To be my ripples. And I’m asking you in advance to forgive me, as I blab all over the place about these books.

After all, an author has to do what an author has to do, right?